(→{{Vitadrink}} 100% NATURAL AND HEALTHY JUICES – HEALTHY – ORGANIC – HALAL – KOSHER) |
(→{{Vitadrink}} 100% NATURAL AND HEALTHY JUICES – HEALTHY – ORGANIC – HALAL – KOSHER) |
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# TARGETED END CONSUMERS: people with higher purchasing power who are health conscious, who value a healthier life style, are willing to pay more for top quality and deli taste products. | # TARGETED END CONSUMERS: people with higher purchasing power who are health conscious, who value a healthier life style, are willing to pay more for top quality and deli taste products. | ||
# MARKET POSITIONNING: {{Vitadrink}} juices are positioned in the market niche of high-end healthy and organic juices. They are recognised as products of top quality, excellent taste and market position by 120 Chefs & Sommeliers, "The Michelin Guide of Food", Trends Magazine ([http://www.itqi.com/en/superior-taste-award.html Superior Taste Award 2012 2 stars certificate]). The position of {{Vitadrink}} products fits with the vision of Whole Foods market (more than 300 stores in North America), the HoReCa business, deli and stores specialized in healthy and organic food. | # MARKET POSITIONNING: {{Vitadrink}} juices are positioned in the market niche of high-end healthy and organic juices. They are recognised as products of top quality, excellent taste and market position by 120 Chefs & Sommeliers, "The Michelin Guide of Food", Trends Magazine ([http://www.itqi.com/en/superior-taste-award.html Superior Taste Award 2012 2 stars certificate]). The position of {{Vitadrink}} products fits with the vision of Whole Foods market (more than 300 stores in North America), the HoReCa business, deli and stores specialized in healthy and organic food. | ||
+ | # COMPETING PRODUCTS: Similar products are shelf priced at USD 6,- or more (examples of similar products in the USA and Europe: | ||
+ | #* [juicepress.com http://www.juicepress.com/store/] | ||
+ | #* [Biotta http://www.tradetalk.com/Biotta-Juices/bc/384/2916/194/en] | ||
+ | #* [smartjuice.com www.smartjuice.com] | ||
+ | #* Schneekoppe | ||
+ | #* Rabenhorst. | ||
+ | Criteria for Benchmarking: quality, taste, packaging, design of label, certificates, quality of raw material, fruit pulp and natural color… |
Criteria for Benchmarking: quality, taste, packaging, design of label, certificates, quality of raw material, fruit pulp and natural color…
Vitadrink® Simply H E A L T H Y :)