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=={{Vitadrink}} 100% NATURAL AND HEALTHY JUICES – HEALTHY – ORGANIC – HALAL – KOSHER==
# PRODUCTION PRINCIPLE: Produce according to the «natural cycle». It is the only way to keep the natural ingredients which are contained in the bottle. Compared to juices from concentrate, which are produced in huge quantities for the mass market, {{Vitadrink}} produces NFC juices with: 
#* NO added sugar 
#* NO added preservatives or coloring 
#* NO GMO 
#* NO added water 
#* '''«IT IS PURE JUICE IN THE BOTTLE»''', the fruit content is 100%. {{Vitadrink}} production capacity is limited to '''''7 millions liters/year''''' and is aimed to produce only delicate and top quality products, with a remarkable taste that reflects the natural taste of the fruit. (Nowadays, although healthier than conventional products, many healthy products do not satisfy the criteria of a product's excellent taste“. The production principle requires a careful planning of the producing quantities in order to match our customers order. (Minimum final product stock pile: ready for delivery).
#* Our factory is built according to international standards, capable to transform fruits and vegetables from conventional and ecological cultivation. The factory includes office space, production space, Laboratory, tasting room, warehouse…
# TARGETED END CONSUMERS: people with higher purchasing power who are health conscious, who value a healthier life style, are willing to pay more for top quality and deli taste products.
# MARKET POSITIONNING: {{Vitadrink}} juices are positioned in the market niche of high-end healthy and organic juices. They are recognised as products of top quality, excellent taste and market position by 120 Chefs & Sommeliers, "The Michelin Guide of Food", Trends Magazine ([http://www.itqi.com/en/superior-taste-award.html Superior Taste Award 2012 2 stars certificate]). The position of {{Vitadrink}} products fits with the vision of Whole Foods market (more than 300 stores in North America), the HoReCa business, deli and stores specialized in healthy and organic food.
# COMPETING PRODUCTS: Similar products are shelf priced at USD 6,- or more (examples of similar products in the USA and Europe. Criteria for Benchmarking: quality, taste, packaging, design of label, certificates, quality of raw material, fruit pulp and natural color…
#* [http://www.juicepress.com/store/ Juicepress]
#* [http://www.tradetalk.com/Biotta-Juices/bc/384/2916/194/en Biotta]
#* [http://www.smartjuice.us Smartjuice]
#* [http://www.schneekoppe.com/ Schneekoppe]
#* [http://www.rabenhorst.de/ Rabenhorst]
# THE MARKET OF HEALTHY AND ORGANIC FOOD AND BEVERAGE: In the year 2011, total sales of healthy and organic food in the USA increased to USD 39 billion, which is a 9% increase compared the year 2010. According to forecasts, total sales in the USA of healthy and organic food will reach USD 78 billion in 2015. In Europe, similar trends can be recorded in Germany, UK…
#* 23% of Americans buy healthy and organic food regularly. One of the most important criteria upon choosing a product is the increased nutritional value, which is one of most important values of {{Vitadrink}} juices. It is evident that the market is moving in favor of the healthy and organic food. 
#* Therefore, we have positioned our {{Vitadrink}} juices in the market niche of high end healthy and organic food. 
#* {{Vitadrink}} juices are competitive in terms of quality and price compared to other products in its range.
# DISTRIBUTION CHANNELS: we distribute our products through the following channels:
#* Organic food stores
#* Hotels, Restaurants, Catering
#* Airport catering, cruiser catering
#* Drugstores and pharmacy
#* Deli and health stores
#* Luxury supermarkets
# MARKETING: {{Vitadrink}} juices are marketed as healthy products due to the nutritional values and natural ingredients that are contained in the fresh fruits and vegetables. The positive effects of natural ingredients on the human organism are commonly known. Although the law does not allow to write healthy recommendations on the label of our product as it allows for drugs, '''''we are allowed to use health recommendations in our slogans and marketing material'''''. 100% natural and organic juices are recognized as healthier as they do not contain negative ingredients for the human organism (additives, preservatives…). For that reason, {{Vitadrink}} juices can be distributed through pharmacies and drugstores as well. The best sellers are:
#* aronia juice the so called “SUPER FRUIT” 
#* beetroot juice the so called “SUPER FOOD”
#* wild blueberry juice the so called “SUPER FRUIT”
#* wild pomegranate juice the so called “KING OF SUPER FRUIT”