(→{{Vitadrink}} 100% NATURAL AND HEALTHY JUICES – HEALTHY – ORGANIC – HALAL – KOSHER) |
(→{{Vitadrink}} 100% NATURAL AND HEALTHY JUICES – HEALTHY – ORGANIC – HALAL – KOSHER) |
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# TARGETED END CONSUMERS: people with higher purchasing power who are health conscious, who value a healthier life style, are willing to pay more for top quality and deli taste products. | # TARGETED END CONSUMERS: people with higher purchasing power who are health conscious, who value a healthier life style, are willing to pay more for top quality and deli taste products. | ||
# MARKET POSITIONNING: {{Vitadrink}} juices are positioned in the market niche of high-end healthy and organic juices. They are recognised as products of top quality, excellent taste and market position by 120 Chefs & Sommeliers, "The Michelin Guide of Food", Trends Magazine ([http://www.itqi.com/en/superior-taste-award.html Superior Taste Award 2012 2 stars certificate]). The position of {{Vitadrink}} products fits with the vision of Whole Foods market (more than 300 stores in North America), the HoReCa business, deli and stores specialized in healthy and organic food. | # MARKET POSITIONNING: {{Vitadrink}} juices are positioned in the market niche of high-end healthy and organic juices. They are recognised as products of top quality, excellent taste and market position by 120 Chefs & Sommeliers, "The Michelin Guide of Food", Trends Magazine ([http://www.itqi.com/en/superior-taste-award.html Superior Taste Award 2012 2 stars certificate]). The position of {{Vitadrink}} products fits with the vision of Whole Foods market (more than 300 stores in North America), the HoReCa business, deli and stores specialized in healthy and organic food. | ||
− | # COMPETING PRODUCTS: Similar products are shelf priced at USD 6,- or more (examples of similar products in the USA and Europe: | + | # COMPETING PRODUCTS: Similar products are shelf priced at USD 6,- or more (examples of similar products in the USA and Europe. Criteria for Benchmarking: quality, taste, packaging, design of label, certificates, quality of raw material, fruit pulp and natural color… |
#* [http://www.juicepress.com/store/ Juicepress] | #* [http://www.juicepress.com/store/ Juicepress] | ||
#* [http://www.tradetalk.com/Biotta-Juices/bc/384/2916/194/en Biotta] | #* [http://www.tradetalk.com/Biotta-Juices/bc/384/2916/194/en Biotta] | ||
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#* [http://www.schneekoppe.com/ Schneekoppe] | #* [http://www.schneekoppe.com/ Schneekoppe] | ||
#* [http://www.rabenhorst.de/ Rabenhorst] | #* [http://www.rabenhorst.de/ Rabenhorst] | ||
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# THE MARKET OF HEALTHY AND ORGANIC FOOD AND BEVERAGE: In the year 2011, total sales of healthy and organic food in the USA increased to USD 39 billion, which is a 9% increase compared the year 2010. According to forecasts, total sales in the USA of healthy and organic food will reach USD 78 billion in 2015. In Europe, similar trends can be recorded in Germany, UK… | # THE MARKET OF HEALTHY AND ORGANIC FOOD AND BEVERAGE: In the year 2011, total sales of healthy and organic food in the USA increased to USD 39 billion, which is a 9% increase compared the year 2010. According to forecasts, total sales in the USA of healthy and organic food will reach USD 78 billion in 2015. In Europe, similar trends can be recorded in Germany, UK… | ||
#* 23% of Americans buy healthy and organic food regularly. One of the most important criteria upon choosing a product is the increased nutritional value, which is one of most important values of {{Vitadrink}} juices. It is evident that the market is moving in favor of the healthy and organic food. | #* 23% of Americans buy healthy and organic food regularly. One of the most important criteria upon choosing a product is the increased nutritional value, which is one of most important values of {{Vitadrink}} juices. It is evident that the market is moving in favor of the healthy and organic food. | ||
#* Therefore, we have positioned our {{Vitadrink}} juices in the market niche of high end healthy and organic food. | #* Therefore, we have positioned our {{Vitadrink}} juices in the market niche of high end healthy and organic food. | ||
#* {{Vitadrink}} juices are competitive in terms of quality and price compared to other products in its range. | #* {{Vitadrink}} juices are competitive in terms of quality and price compared to other products in its range. |
Vitadrink® Simply H E A L T H Y :)